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It’s a great day to take the Business Ethics Pledge
By Lauren | October 8, 2008
Tonight begins Yom Kippur, the “Day of Atonement,” one of the holiest days on the Jewish calendar. On Yom Kippur, practicing Jews around the world ask and receive forgiveness for their sins, mistakes and shortcomings. Regardless of your religious denomination, this is a wonderful day for soul-searching, admitting past errors, apologizing, and forgiving the people in your life for harm they’ve inflicted on you.
I’m delighted to be a guest blogger today on The Good Business Blog, http://www.principledprofit.com/good-business-blog, the thoughtful and well-written blog of my new friend, ethical marketing expert Shel Horowitz. No, that’s not an oxymoron. Shel argues compellingly that really effective marketing depends on honesty, integrity, and common sense ethics principles that build trust and customer loyalty. Shel’s also the author of Principled Profit – Marketing that Puts People First. I read it, loved it, and strongly recommended it to anybody who wants to succeed in business and sleep at night. How refreshing to think that good value and honest service are the best products a marketer can offer.
To my way of thinking, Shel’s best idea to date may be his Business Ethics Pledge, where he invites visitors to his Website to show the business world how to succeed by being ethical and cooperative. Shel’s working to improve the way we do business, one committed person at a time. It’s a straightforward promise to act ethically in business and to encourage others to do the same. Just think - if the subprime lenders had signed Shel’s Business Ethics Pledge and kept it, the world economy might not be in the gutter now.
I’ve taken Shel’s Business Ethics Pledge, and hope you’ll do the same. No one is going to get it right every single time, but making the commitment to sound business ethics is a great place to start. To read and take the pledge, go to http://www.business-ethics-pledge.org/sign-business-ethics-pledge.shtml.
Good Yom Kippur to you!
Topics: Business Ethics, Lauren Recommends, ethics |